Bey comes through with Ivy Park Collection first drop
Long before an image of Beyoncé’s first Ivy Park collection for Adidas touched down, one thing was very clear: It would sell out very fast. And so it happened. She just came through with a limited launch a day early on Friday at noon. But before the rest of us mere mortals had the opportunity to spoon it up, she shared some piece with her friends like Reese Witherspoon, Zendaya, Cardi B, Yara Shahidi, Laverne Cox, Diplo, Janelle Monáe and Hailey Bieber, who showed the world it was somehow even better than everyone expected. All eyes were on Instagram to have even if it’s a sneak peek to see the likes of Witherspoon’s video of her revealing her threads in the oversized orange rolling rack.
Beyoncé earlier said it was important to her for the Ivy Park Collection With Adidas line to be for all genders, so the capsule collection is completely gender neutral. Comprised of apparel, accessories and four sneaker styles, prices range from $25 to $250, and it’s available in sizes XS to XL. Since it’s Beyoncé, this obviously isn’t your average athleisure collection. Pieces like asymmetric dresses and jackets, shrugs, cargo skirts, backless baseball caps, jumpsuits and harness bags round out elevated staples such as hoodies, biker shorts, tees, tights and sports bras. The unexpected color palette in orange and maroon gives it a bold vibe.
The ultimate A-lister launched Ivy Park in 2016 and when she teamed up with Adidas as the creative director last spring, she made up her mind to relaunch the brand under Adidas, though Beyoncé is actually the only owner of Ivy Park. Proving how hands-on she is for every aspect of the collection, she even modeled every single piece herself. “It is a dream come true to re-launch Ivy Park as the sole owner,” Beyoncé said in a press release. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
Sneakerheads would surely want to nab the footwear, since this collection marks the very first release of Ivy Park shoes. The Super Sleek 72 in orange is on offer, as well as the Ultraboost with a utilitarian twist and the Nite Jogger in two hues. For on-the-go sweat sessions, the sneakers are complete with a strap so that you can clip them onto your gym bag. High fashion lovers will appreciate the nod to the harness trend, which makes its way onto everything from sports bras to backpacks and bags.
“Adidas is the sole creator’s brand and has always championed the creative mindset,” Torben Schumacher, General Manager of Adidas Originals and Style said in a press release. “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first Adidas x Ivy Park collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”
The Ivy Park Collection in partnership with Adidas was meant for individual celebration of power and freedom. Is there anything more Beyoncé?